4. Strategic Decisions Session Digital Strategy

Travellers’ Digital Journey

The Breeze February 24, 2016 11:00 am - 11:20 am

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Lutz Behrendt

The consumer journey to travel purchases has never been this complicated. Google’s session will help explore travelers’ digital journey today from their aspiration to travel to the day they purchase their trip, and how digital has been a crucial platform, from influencing to engagement for each stage of consumer journey.