7. Workshops Session Content Marketing Trends

Bloggers: Storytelling to reach audiences in targeted markets and segments

The Breeze February 24, 2016 2:45 pm - 3:00 pm

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Evo Terra

It’s not hard to find bloggers willing to say nice things about a hotel or destination in exchange for a free trip. What is hard is finding the lasting value in a sponsored blog post, a few shared photos, and a smattering of random social media updates.

This talk will demonstrate how a campaign approach to blogger marketing leads to precise¬†penetration of target markets and delivery of desired business outcomes by getting rid of the guesswork.¬†Whether you manage influencer marketing programs in house or outsource to an agency, it’s time to expect, demand, and achieve more from the paid, owned, and earned media and content generated from influencer marketing campaigns.