2. Policy Session Digital Strategy

Digital Strategy for Thailand’s Tourism

The Breeze February 24, 2016 9:30 am - 9:45 am

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Siripakorn Cheawsamoot

As the world heads towards increased digitization, the Tourism Authority of Thailand (TAT) is a strong advocate of research, development and implementation of digital tools and technologies in both the national level and at the individual business level.

The policies of a country are written and enforced for the benefit of the private sector, and for controlling and managing interests of the work force and businesses within the industry. TAT is also developing our strategies and tools to reach as many global travellers as possible to promote the wide plethora of Thailand’s tourism products and services. Our new-look websites, both featuring a responsive design – the latest trend in website development, reflect our intentions to provide all the information and functionality that our travellers and media friends require to plan a trip to Thailand or to learn the latest news and updates on our travel and hospitality industry.