4. Strategic Decisions Session Big Data

Own Your Audience – Utilizing real time travel data to win new customers and better manage your business

The Breeze February 24, 2016 11:20 am - 11:40 am

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Bruce Sweigert

Many elements are driving change in traveler behavior – the use of multiple devices, changing demographics and unprecedented sources information about destinations, accommodation and flight options across a myriad of channels. This rapidly changing landscape makes it more complex, yet at the same time crucial to truly understand your audience in order to take the right actions. ADARA will talk about actual cases where Big Data in the travel industry can be leveraged to drive targeted engagement and new revenues.