5. Branding Session Reputation

Why Managing Your Digital Reputation Drives Revenue

The Breeze February 24, 2016 12:40 pm - 1:00 pm

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Diana Helander

Managing your property’s online reputation is critical in a competitive market. This presentation will cover best practices, as well as real world results, including key findings from a TripAdvisor and Cornell survey that found that hotels who actively managed their reputation and improved their rankings were able to increase their rank by 32% on average. Learn how you can apply these learnings to drive increased occupancy.