Director at Destination Elite
Welf is a luxury hospitality veteran with more than 35 years’ experience managing some iconic hotels for world renowned brands such as Mandarin Oriental Hotel Group, Regent International and Rafael Hotels and has lived on three continents.
As COO of the Leading Hotels of the World he was instrumental in taking this over 80-year-old Representation company from a not for profit membership club to a highly profitable luxury Hotel Marketing and Distribution organization.
Over the past 3 years he successfully set up the APAC operations for the Global Business Travel Association (GBTA).
Today he is a partner in Singapore based Destination Elite and DNA Quality Assurance and recently established with Messe Berlin Singapore, LTHF, the first Luxury Travel & Hospitality Forum in Singapore.
He is an entrepreneur that has established many successful companies for the luxury hospitality market.
His latest venture is Hidden Gems Media Productions, a video production company that is using the huge power of social media and video travel blogging in China to promote Destinations and Travel Products to the fast growing Chinese Outbound Travel Market
He is a well known speaker and sits on the board of a number of international companies. Welf lives in Bangkok, Thailand and holds dual German and US Citizenships.